Client
Brand Development
The opportunity - Take a newly formed corporate brand and actually make it show up for associates. Not just as a logo in a footer, but as something teams use every day. Build the system, the tools, and the momentum to bring Kenvue to life across the entire company. Turn brand theory into practice.
The challenge - The brand was new, the org was massive, and everyone already had their own way of doing things. I had to make the brand feel less like rules and more like a shortcut. Less “follow this,” more “well, that was easy.”
My role:
Visual identity
Design systems
Design governance
Brand strategy
Brand scalability
Brand guidelines
Template development
Experiential/Events
Wolf Olins created the Care Kit - a layout system made up of modules inspired by our first-ever consumer health product:
the first aid kit.
The mission: develop self-service systems that empowered Kenvuers to easily create best-in-class assets. From Powerpoint templates to motion toolboxes for digital and social teams, everything was built with the user experience in mind while keeping the brand integrity intact.
