Client
Brand/voice Identity
Now known as Shutterfly, MyPublisher was a web-based software company that turned our iPhone photos into personalized photo books, greeting cards and calendars.
My role:
Branding
Website
Digital
Social
Promotions
App development
Fun fact:
This was my first opportunity to manage a team of creatives and even after all these years, I am still in touch with 90% of them. I am grateful and humbled that fostering creative talent has been a part of my life ever since.
The gratuitous amount of photos that fill-up our phones, computers and iCloud servers have even more heightened sentimental value once they become physical keepsakes.
We were going against the grain showcasing the experience you can only get by turning an experience into something you can physically touch, share, and put on the shelf.
