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Client

Retail/Customer Journey

We helped Verizon by developing a new store type to better serve the modern consumer while also championing a more human, connected brand across all store types.

While I only played a minor role in the Next Gen store design, I had the pleasure of being part of a crackerjack team and we developed a brand new photography library, oversaw all digital production and produced all print materials across 5,200 stores amongst 9 store types. 

My role:

In-store:

Photography

Digital

Print/OOH

Display/pricing

Experiential

Holiday takeovers

Journey mapping

Apple/Google launches

SWAS design strategy

Fun fact:

This was the first time I witnessed the beauty in developing a strong brand design system. I can't unsee it's tremendous value to companies and firmly believe in constant rigor and diversity of thought to strengthen a brand system.

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Named the "Next Gen" store - it is now the benchmark for all store types in the US.

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