A little more about your friendly neighborhood Nicanor.

I realized I was destined to be a part of this crazy advertising world when in college I discovered a cassette tape of my 7-year old self recording voiceover for wildly inappropriate radio spots I imagined in my head.



I believe in the power and beauty of advertising, and as much as I know it probably won't change the world, advertising can make our thoughts and our lives a bit more interesting.



Born in New Jersey, raised in Texas and living in NYC. These days you'll find me galavanting in Manhattan, taking or teaching a yoga class and chuckling at the wildly inappropriate ideas that still keep bubbling up in my mind.