The opportunity - design a visual and voice identity for a 100-year-old "start-up" with 30K associates in 86 countries. No big deal.
The challenge - beyond the regular "no time, no money, but also it needs to be best-in-class" dilemma there was a bit of a global pandemic.
Served as PRIDE executive sponsor and co-hosted the Diversity and Inclusion podcast.
We were inspired by the words of the original founder A.C. Nielsen: “The price of light is less than the cost of darkness.”
We focused on the juxtaposition of light and dark - the facts being black and white with the Flash Green illuminating the truth.
The logo leads with the Radiant N symbol, an abstracted monogram whose vibrant Flash Green and sharp angles convey the urgency and energy of NielsenIQ’s work.