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Client

Brand Identity

The opportunity - design a visual and voice identity for a 100-year-old "start-up" with 30K associates in 86 countries. No big deal.

The challenge - beyond the regular "no time, no money, but also it needs to be best-in-class" dilemma there was a bit of a global pandemic.

My role:

Visual identity

Logo

Brand architecture

Website

Digital

Social

Print

Events

Proudest moment:

Served as PRIDE executive sponsor and co-hosted the Diversity and Inclusion podcast.

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We were inspired by the words of the original founder A.C. Nielsen: “The price of light is less than the cost of darkness.”

 

We focused on the juxtaposition of light and dark - the facts being black and white with the Flash Green illuminating the truth.

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The logo leads with the Radiant N symbol, an abstracted monogram whose vibrant Flash Green and sharp angles convey the urgency and energy of NielsenIQ’s work. 

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