Tide Cleans Up at the SuperBowl

With a tight budget and only 24 hours we shot over 25 shorts spoofing every commercial that aired during the SuperBowl.The greatest compliment came from thousands of new social media fans who said "This is kind of more fun than

watching the game."

+

+

151 million 

impressions

Tide was there...

to clean up after all the evil English villians in a spot for Jaguar.

Tide was there...

when Butterfinger decided to get frisky.

Tide was there...

when Beats by Dre decided a dancing bear would be a one-hit wonder.

Nicanor Aldana

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