After an amazing opening year, Pictureka! rolled out its second game,
and we decided it was time for "our little penguin that could" to get his revenge.
Pictureka! is a zany picture-finding game with zany illustrations.
We thought "what would a day in the life be like if you lived in Pictureka!?"
We chose to focus on one unlikely penguin we found on the game board
to build an entire campaign around.
With a tiny budget, we set out to create commercials to be played before family-centric movies that would not be ignored. We decided to bring the game to the theater-going audience to play out loud.