By using bluetooth and beacon technology, along with the help of numerous digital technologists, we turned all of NYC into the playing field for the world's largest easter egg hunt.
We created bespoke wild postings all over New York City and I got to see our work prominently displayed next to the famous Dr.Zizmor and "Dan Smith Will Teach You Guitar" - IFYKYK.
We hid these one-of-a-kind Fabregé egg sculptures all over the city. It was up to New Yorkers to whip out their phones, download the app, and search high and low for these eggs. The closer you got to an egg, it would start to send you push notification "clues" about its location.
Winners received jewelry from Fabregé, and the eggs were auctioned off to raise money for charity.